Brand Story

Nudelash is a luxury lash brand, crafted with precision and care by a top-tier factory that adheres to the highest standards of hygiene and quality control. It is 100% cruelty-free and ethically made, offering a wide range of styles designed to suit different ages, eye shapes, sizes, and lash textures. The result? Guaranteed lash satisfaction and loyal, returning customers.

Nudelash was created by Tamaryn van Tonder, she has been a professional makeup artist for two decades. She is signed with one of South Africa’s top artist agencies, Lampost, and has worked on major productions such as Idols, SA Fashion Week, and Miss South Africa. She has also done magazine covers and worked on advertising campaigns for brands like Dischem, Woolworths, Superbalist, and Mr Price.

The creator of Nudelash has done makeup for more than 8,000 everyday South African women of all ethnicities. She also owns a successful Udemy course that teaches women around the world how to apply makeup correctly. The course has been partially licensed twice — once in Norway and once in Los Angeles.

Tamaryn has always loved empowering women through honest, natural beautification and approaches makeup products from a scientific perspective.

This passion led to the creation of Nudelash — the ultimate comfortable, lightweight lash. After years of experience and studying thousands of eye shapes, Tamaryn realized that different eye shapes require different lash styles, and different ethnicities need specific lash curves and textures. In 2019, she began sourcing lash styles from around the world. After thoroughly researching the saturated full-glam lash market, she launched Nudelash in 2023 — the first all-natural eyelash brand. She is confident that this is the next product women truly need.